LIVITY LINE OF PRODUCTS:

WHO IS LIVITY?

Livity is made up of a multi-cultural crew from Topanga
Canyon California that
has been making functional and stylish products from Sustainable Materials since
2001. Livity uses Straw, Hemp, Organic Cotton, Bamboo,
Soy, Recycled Plastic Bottles, and Veggie-Oil-Based Synthetics to create futuristic
yet classic garments and accessories.

Livity
has fun creating inspiration and hope. We seek to create change by using our
ART as Activism. Livity is helping to start a Positive Creative Revolution.

WHY ECO-FASHION?

1) Conventional clothing is killing our habitat:
The Textile Industry is one of the most polluting industries on earth, second
only to the Petrochemical Industry.
– Refining crude oil into synthetic Nylons materials creates some of the worst
forms of pollution, the traditional dyes used are loaded
with heavy metals that are especially harmful to human beings, animals, and
our habitat. Commercial Cotton is rapidly destroying farm land, and contributing
to the poisoning of waterways around the world. One commercial cotton T-shirt
requires over 2 pounds of toxic pesticides be applied to the earth. Due to these
facts, wearing traditional clothing made using conventional toxic textiles is
directly related to ecological destruction. The best way to avoid having our
clothing contribute to an early grave for humankind is to choose sustainable/organic
alternatives to these toxic traditional materials.

2) The alternative
to clothes made from Toxic Textiles can now be found readily available. Sustainable
garments and accessories are now being made using Organic Cotton, Hemp, Recycled
Plastics, Bamboo, Soy, Flax, Linen Wool, Silk, and other natural fibers
. The Livity Textile Lab is experimenting constantly
with both ancient and new emerging fibers to develop the textiles of the future.

BENEFITS OF HEMP

Courtesy of
the Hemp Industries of America.
For more information please visit www.thehia.org.

1) Hemp is among the oldest industries on the planet, going back more than
10,000 years to the beginnings of pottery. The Columbia History of the World
states that the oldest relic of human industry is a bit of hemp fabric dating
back to approximately 8,000 BC.

2) Presidents Washington and Jefferson both grew hemp. Americans were legally
bound to grow hemp during the Colonial Era and Early Republic.
The federal government subsidized hemp during the Second World War and US
farmers grew a million acres of hemp as part of that program.

3) Hemp Seed is far more nutritious than even soybeans, contains more essential
fatty acids than any other source, is second only to soybeans in complete
protein (but is more digestible by humans), is high in B-vitamins, and is 35%
dietary fiber. Hemp seed is not psychoactive and cannot be used as a drug. See
TestPledge.com

4) The bark of the hemp stalk contains bast fibers
which are among the Earth’s longest natural soft fibers and are also rich in
cellulose; the cellulose and hemi-cellulose in its inner woody core are called hurds. Hemp stalk is not psychoactive. Hemp fiber is
longer, stronger, more absorbent and more insulative
than cotton fiber.

5) The Department of Energy states, hemp as a biomass fuel producer requires
the least specialized growing and processing procedures of all bio-mass fuel
products. Hemp can be processed into a wide range of biomass energy sources,
from fuel pellets to liquid fuels and gas. Development of biofuels
can significantly reduce our consumption of fossil and nuclear fuel.

6) Hemp grows well without herbicides, fungicides, or pesticides. While cotton
represents roughly 20% of the world’s crops, it consumes 80% of the worlds pesticides.

7) Hemp produces more pulp per acre than timber on a sustainable basis, and can
be used for any quality of paper. Hemp paper can reduce water contamination.
Hemp reduces the need for acids used in pulping, and it’s
creamy color lends itself to environmentally friendly bleaching instead of
harsh chlorine compounds. Less bleaching results in less dioxin and chemical
byproducts.

8) Hemp fiber paper resists decomposition, and does not yellow with age when an
acid-free process is used. Hemp paper more than 1,500 years old has been found.
It can also be recycled more times.

9) Hemp fiberboard produced by Washington
State University
was found to be twice as strong as wood-based fiberboard.

10) Eco-friendly hemp can replace most toxic petrochemical products. Research
is being done in manufacturing biodegradable plastic products: plant-based
cellophane, plastic for injection-molded products, and resins made from the
oil, to name just a few.

USING ORGANIC COTTON:
Grown with out pesticides organic cotton is a good alternative to conventionally
grown cotton. Cotton grown with pesticides damages our environment, when fresh
and new a non-organic cotton tee shirt even leaches its toxins into the unlucky
wearer.

Why is
recycling so important?

Americans comprise only 5% of the worlds population, but we consume 25% of the world’s
resources.

In a lifetime, the average American will throw away
600 times his or her adult weight in garbage. This means that each adult will
leave a legacy of as much as 100,000 pounds of trash for his or her children.

Americans use 2.5 million plastic bottles every
hour!
Nationwide, 6% of all discarded plastic was recycled in 2000. 21% of all discarded
plastic bottles were recycled.
Environmental
Benefits of Recycling

Recycled materials allow
for the long term use and re-use of our precious and limited natural resources.

Recycling Saves Energy

Using energy requires the consumption of non-renewable fossil fuels and involves
emissions of numerous air and water pollutants. Manufacturing items from recycled
material uses less energy than making those items from raw natural resources.

Recycling in the state or Illinois saves enough
energy each year to provide heat and light for 400,000 Illinois homes.

Recycling Reduces Greenhouse Gas Emissions
in three ways:

Reducing emissions
from energy consumption. Manufacturing goods from recycled materials
requires less energy than producing goods from virgin materials. When less energy
is needed, fewer fossil fuels are burned and less carbon dioxide is emitted
to the atmosphere.

Reducing methane emissions
from landfills. By diverting organic materials from landfills, we reduce
the methane released when these materials decompose.

Increasing
storage of carbon in trees. Trees absorb carbon dioxide from the atmosphere
and store it in wood, in a process called Acarbon
sequestration@. Waste prevention and recycling of paper products allow more
trees to remain standing in the forest.

Recycling
Reduces Emissions of Air and Water Pollutants

Recycling produces less of 27 different types of pollutants, when compared with
using virgin materials, in manufacturing products and disposing wastes.

Recycling Conserves Natural Resources

Recycling
reduces the need for landfills, allowing local lands to be used in more environmentally
preferable ways. And, by substituting scrap materials for the use of trees,
metal ores, minerals, oil, and other virgin materials, recycling reduces the
pressure to expand forestry and mining production.